Concerned that you're not going to be a big turnout for your upcoming webinars? There are many tricks that will help entice more members of your intended audience to attend the event that has required a great deal of your time and energy to put together. One great trick is to get a relatively famous speaker from outside of your organization to keynote the event. Someone from the outside can add credence to the content that you're presenting and is certainly more interesting than a company insider. If you have the budget, you can get almost anyone to lead your webinar, but once speakers hear what an event's about and learn of the size of the intended audience, they will often speak for a radically reduced price, or even for free! So make a list of exciting speakers, call them up, and watch your webinar audience balloon in size.

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