Don’t provide online technical support for your product? Then unless you have a good 24-hour help desk, a toll-free 800 number, and a slew of operators, then you’re probably alienating current customers and intimidating future customers who like to know that help will available to them when something goes awry. You can provide simple IT support in the form of web forms for free on your web site, and simply allow employees to check message from time to time as they appear. Though not flashy, allowing even the most basic communication with customers such as this will help you keep current customers and bring in new customers who get to see “24-7 online support” on your company’s front page.

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